According to the survey findings, maintaining strong customer satisfaction doesn’t appear to be a key challenge for lawn and landscape companies.
- In general, LCOs are very confident: Nearly six in 10 survey respondents noted they have die-hard customers. Others reported having fair weather fans (31 percent) or non-committal fans (11 percent).
- Smaller companies are particularly confident: Companies with annual revenues below $1M appeared more confident, with 62 percent believing they have “die-hard” customers. Conversely, those with annual revenues above $1M appeared slightly less confident, with 53 percent believing the same.
- The key challenges for LCOs: To further emphasize a strong confidence level in customer satisfaction, 42 percent of respondents also ranked “an unhappy fan base” as having the least impact on whether or not their business is winning. The challenge with the most impact, according to more than four in 10 respondents, is “a shallow bench” or not enough team members. This was particularly true for companies with 10 or more employees.